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logo of spielwarenmesse 2025

Date: 21/10/2024 

Latest board game trends at Spielwarenmesse 2025

Last week, the Rawstone team attended Spielwarenmesse 2025 in Nuremberg,where we explored the latest board game trends in publishing, licensing, and manufacturing. While we didn’t have a booth, our time was packed with meetings, networking, and discovering exciting industry innovations. Engaging with top publishers, designers, and industry leaders, we left Spielwarenmesse inspired and ready to bring fresh ideas and support to our partners!

Latest Board Game Trends from Spielwarenmesse 2025 

As expected, Spielwarenmesse was a hub of innovation, highlighting key industry shifts. Some of the biggest latest board game trends we observed include:

1. The Rise of the Kidult Market

The “kidult” segment – adults embracing board games, collectibles, and nostalgic play – continues to grow. An international study by the BrandTrends Group revealed that 67% of respondents aged 18 to 65 are interested in purchasing two or more toys annually for themselves (Source), proving that board games are no longer just for kids. This trend is influencing game design, marketing strategies, and product development.

2. Digital and Physical Integration

One of the most exciting latest board game trends is the growing fusion of physical board games with digital elements. Whether through companion apps, augmented reality (AR), or interactive gameplay enhancements, publishers are innovating to engage modern players. This hybrid approach is reshaping the board game experience, making it more immersive and accessible.

3. Sustainability in Board Game Manufacturing

Sustainability took center stage at Spielwarenmesse 2025, with an entire section dedicated to eco-friendly innovations. The “Toys Go Green” exhibit showcased toys and board games made from recycled materials, plastic-free packaging, and sustainable printing processes. (Source) As environmental responsibility becomes a priority for both publishers and consumers, sustainable manufacturing is shaping the future of board gaming.

4. Board Games as Cultural Heritage

A major highlight was the growing recognition of board games as cultural heritage, with Germany taking steps to officially acknowledge their impact. This recognition underscores the deep-rooted significance of board games in education, storytelling, and global traditions.

Key Takeaways from Spielwarenmesse 2025

Beyond the latest board game trends, our time at Spielwarenmesse 2025 was filled with valuable conversations and new business opportunities. We strengthened relationships with publishers, manufacturers, and distributors while gaining insights into licensing, eco-friendly game production, and international market expansion. From sustainable materials to localization strategies for the Chinese market, we gathered essential knowledge to help our partners thrive more and more in an evolving industry.

Next stop: GAMA EXPO 2025

The journey doesn’t stop here! Our next major event is GAMA EXPO 2025, happening February 23–27 in Louisville, Kentucky. As one of the leading gatherings for the tabletop gaming industry, it’s the perfect place to continue our discussions on board game manufacturing, licensing, and sustainable production.


-> Want to meet us at GAMA EXPO 2025? Contact us to schedule a meeting!
Stay tuned for more updates as we continue exploring the latest board game trends shaping the industry in 2025!

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